Granlibakken Conference Center and Lodge will host 16 snowsports journalists and guests this weekend to showcase the region and provide attendees an authentic flavor for the area, its residents and the activities that make Lake Tahoe a leading
winter destination.

Following a five-day conference at Tahoe South, which includes skiing, concerts, dinners and a cruise on Lake Tahoe, the travel and ski journalists representing national magazines, newspapers, websites, blogs and social media outlets will tour the West Shore of Lake Tahoe and three ski resorts as part of a post trip of the North American Snowsports Journalist Association National Conference. The event designed to generate significant editorial coverage for the area as a leading winter destination.

Jessica Kunzer of Ski Utah poses with the Travelocity gnome on an après cruise on Lake Tahoe.

Members attending this conference represent the Associated Press, SKI Magazine, Snow.com, San Francisco Chronicle, Sacramento Bee, Examiner.com, 7×7 Magazine, San Jose Mercury News, LA Daily Breeze, Contra Costa Times, Trenton (New Jersey) Times and NJ.com.

“The West Shore of Lake Tahoe and our world class ski resorts provide for the perfect cap on the NASJA conference,” said Kay Williams, general manager of Granlibakken Conference Center and Lodge. “Journalists will learn about the significant changes underway here to share with readers throughout the country.”

In addition to overall destination stories, conference attendees will be provided updates on major plans at Homewood Mountain Resort and capital improvement at Squaw Valley and Alpine Meadows.

The West Shore post-trip of the NASJA National Conference includes land, lake and air. Attendees will take the Tahoe Bleu Wave yacht from South Shore, arriving at Homewood Mountain Resort for a tour and skiing. An opening night reception will include an overview presentation of the area and a welcome from the evening’s sponsors. The journalists will ski at Squaw Valley, home of the 1960 Winter Olympics on Saturday with a visit to Alpine Meadows on Sunday.

Established in 1963, first as the United States Ski Writers Association, the North American Snowsports Journalists Association is a professional group of more than 250 writers, authors, photographers, filmmakers and broadcasters who report ski- and snowboard-related news, information and features throughout the United States, Canada and Mexico, via the various media. Corporate members include media contacts or employees of ski/snowboard-related businesses, such as resorts, convention and visitor associations, equipment and clothing manufacturers, or any others who have a commercial interest in the journalistic coverage of those sports.