GRANLIBAKKEN RESORT HIRES FINAL VIKING TO FORM MARKETING TRIO
Released on: 06/19/2009
(Tahoe City, Calif.) – Lake Tahoe’s Granlibakken Resort (http://www.granlibakken.com) chose its third and final Viking from dozens of online entries during its virtual casting call for an upcoming advertising campaign. Bob McCuiston, Sparks, Nev., will join his Nordic counterparts and receive $1,000 and a five-night vacation at Granlibakken. The all-season resort hired three “Spokesvikings” to star in a series of web-based postcards targeting technology, scientific and corporate meeting and convention planners.
The Viking trio will demonstrate the property’s desirable amenities for business groups and vacationers, such as
scalable high speed internet (up to 20 mbps), customizable meeting space and a plethora of indoor and outdoor resort activities. Granlibakken, Norwegian for “hillside sheltered by fir trees” will put their Viking Trio to work by representing the heritage and classic Tahoe charm the resort is known for.
McCuiston, 57, has lived in Sparks for 18 years. He plans on taking a vacation to the Oregon Coast with his winnings. This classically trained musician also loves to ride his Harley Davidson and is a gemologist in his spare time. This Renaissance man a seasoned veteran before and behind the camera, as he currently produces commercials for KTVN-TV in Reno.
In the public vote for the final Granlibakken Viking, 3,957 votes arrived via www.granlibakken.com/viking.php. Bob received 2,338 votes, with Damen Tesch in second place and Mike Geraghty in third place - the other two Vikings vying for the public’s vote.
Stan Wood of Castle Hayne, N.C. and Katerina Audley of Portland, Ore. previously emerged triumphant in the first round of the contest, selected by a panel of media judges. Wood, 39, an actor who had never been on an airplane prior to his visit to Granlibakken for the audition and Audley, a film production specialist, has jumped out of birthday cakes dressed as a Viking and has long embraced the strength and aggression expressed in Viking women.
“The Viking contest was an effective way to connect with potential visitors and reinforce our brand,” said Kay Williams, general manager at Granlibakken. “Additionally, by leveraging our heritage, we hope to reach industry meeting planners looking for a unique alternative in Lake Tahoe. Granlibakken is Norwegian for “hillside sheltered by fir trees” and has long been known for its rustic charm harkening to Tahoe’s Golden Era of the 1920s.
For information about Granlibakken Resort, official contest rules and to view the Viking job description, visit www.Granlibakken.com.
Granlibakken Lodge and Conference Center is located a one-half mile from Tahoe City, Calif. on the west shore of Lake Tahoe. Combining old Tahoe charm with European hospitality and modern amenities, Granlibakken is small, family-owned resort on 74 acres just two minutes from Lake Tahoe. The Norwegian name translates to, “a hillside sheltered by fir trees.” For more information, visit www.granlibakken.com or call 877-543-7116.